Biltmore Estate

THE CHALLENGE:

I pitched this story to journalist Jon Elliston, knowing his appreciation for Olmsted’s legacy would lead to a meaningful piece. The goal was to amplify Biltmore’s role in the national Olmsted bicentennial celebration and educate readers about Olmsted’s enduring impact, not just on Biltmore, but on public green spaces across the country.

RESULT:

A beautifully written feature capturing the spirit of Olmsted’s genius and elevated public interest in his work. This piece is one of the most rewarding campaigns of my career.